Posts Tagged ‘Thomas Joseph Doherty’

Sustainable Branding Study • Sustainable Business Oregon

March 12th, 2011

Thomas was mentioned in an article in Sustainable Business Oregon regarding his involvement with Rich Bruer’s  Sustainable Branding Collaborative.

Group releases sustainable branding study

by Christina Williams
Sustainable Business Oregon
Wednesday, March 2, 2011, 5:30pm PST

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A coalition of business folks calling themselves the Sustainable Branding Collaborative released the results of a survey Thursday that aims to shed some light on how sustainable companies should approach branding and marketing in an age when consumers are wary of greenwashing.

The survey was conducted last November among a targeted group of sustainability-minded professionals and garnered 291 responses.

Not surprisingly, the group found that respondents were bullish on the prospect of sustainable business — even in the face of changing political leadership and a struggling economy. Eighty-three percent of those surveyed said the movement is still gaining steam and will play a bigger or much bigger role in the U.S. economy over next five years.

“I was wondering if people were losing the faith,” said Rich Bruer, veteran marketer and point person for the Sustainable Branding Collaborative. “That was overwhelmingly not the case.”

The survey also uncovered that the majority of respondents would prefer a company that doesn’t make any efforts — or claims — in the area of sustainability to a company that makes sustainability claims but falls short of delivering.

“People are sick and tired of greenwashing,” Bruer said.

The survey was conducted in partnership with market researcher Michael Midghall and is available for download from the collaborative’s website.

Bruer said the Sustainable Branding Collaborative is in “early beta,” having been formed last year. He expects the group will pursue clients seeking help with sustainable branding. The release of the survey marks the group’s formal launch.

The collaborative includes: Bruer; Midghall; Eric Brody of Shift Advantage; consultant Yvonne Chang; Thomas Joseph Doherty of Sustainable Self; Genevieve Marcherio of Red Lemon Creative; Michael Tevlin of Tevlin Strategic Communication; and Justin Yuen of FMYI.

“I’ve built an agency, I’ve done it that way,” said Bruer who co-founded high-tech public relations and marketing firm McClennahan Bruer Communications in 1993. “This is kind of straddling that line between (a group of solo practitioners) and a formal agency.”

Association for Experiential Education Conference Keynote Address

February 21st, 2011

AEE_NW_logo

The 23rd Annual NW Regional Association for Experiential Education (AEE) Conference is being held at the 4-H Conference Center in Salem, Oregon on March 25-27. The conference theme is Challenge! Risk is Learning. In addition to a great variety of individual workshops focusing on aspects of experiential education each day; there will also be related sessions focusing on therapeutic adventure, experience based training and development, and schools and colleges.  Thomas will be presenting the keynote address on March 26th from 7:45-9pm.

Risk & Mindset: An Experiential and Insight-based Approach to Fostering Psychological Risk in Experiential Education

In this keynote address, psychologist and AEE member Thomas Doherty will explore the psychology of risk and risk-resilient mindsets in the context of education and adventure settings. In particular, Thomas will discuss research on the benefits of a growth mindset—seeing ones achievements as a product of dedication and effort rather than fixed traits and abilities – and how this mindset increases willingness to attempt new and difficult tasks, and promotes learning and future accomplishments. Using experiential exercises, humor, and self-reflection, Thomas will demonstrate how to recognize and foster a growth mindset. Most importantly, Thomas will offer tips on balancing the risks taking necessary to a leader’s personal and professional development with the compassion and expertise to create healthy risk experiences for those we work with.


Speaker Bio

Thomas_DohertyThe New York Times called AEE member Thomas Joseph Doherty “the most prominent American advocate of a growing discipline known as ‘ecopsychology.’ Thomas focuses his psychology work on environmental identity and behavior change and specializes in helping people and organizations with ecological values. Thomas draws on 20 years of experience of facilitating therapy, education, and personal growth experiences in settings ranging from primitive skills expeditions to inpatient hospital units. Thomas spent several years as a field staff and supervisor at programs like Vision Quest and Catherine Freer Wilderness Therapy Programs and has also worked as a river guide in Grand Canyon. In addition to his therapy and consultation practice in Portland, Oregon, Thomas trains counselors at the Lewis & Clark Graduate School and is Editor-in-Chief of the journal Ecopsychology. Thomas recently helped author the American Psychological Association’s Climate Change Task Force Report.

AEE Specific Experience

Thomas is a member of AEE, is familiar with AEE audiences’ needs, and has presented at several AEE regional and international conferences on topics related to wilderness and adventure therapy. Thomas met his wife at an AEE Northeast Regional meeting. Thomas strives to integrate experiential elements to his talks, whether through the addition of formal initiatives or through encouragement of movement, multi-sensory modes, mindfulness, and small group sharing.

Summer News

July 28th, 2009

New Men’s Group Begins September 23, 2009

A Life Well-Lived: An Adult Development Group for Men: This 8-week group will explore classic theories and research on adult development, recent developments in the psychology of happiness, and Dr. Thomas Doherty’s application of environmental sustainability to personal health and identity. Open to men ages 27 and above.

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Green Business Talk September 9, 2009

nsnlogoThomas will be speaking at the Oregon Natural Step Network’s fall breakfast series on the topic of maintaining motivation and inspiration.  His talk “Master of Two Worlds” uses the Hero’s Journey metaphor to describe how innovators and change agents can maintain their vision and avoid burnout amid the challenges of daily life and work.

Read a transcript summary of the talk:
Renewable Energy for Sustainability Practitioners

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Ecopsychology courses at Lewis & Clark

l&cSummer and fall courses in the Ecopsychology sequence are open to the public and professionals for continuing education through the Lewis & Clark Center for Community Engagement.

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Thomas Doherty featured in Oregonian article on nature

Thomas Doherty says studies show the more people can come into contact with nature, the better their health, and he walks his talk by hiking in Forest Park with his daughter Eva every weekend.

Hiking in Forest Park with Eva

Thomas was featured in the Portland Oregonian’s May 27, 2009 article The best natural healer turns out to be nature discussing the field of ecopsychology and links between mental health and connection with nature and green spaces.

“Studies repeatedly have shown that contact with nature can lower blood pressure, reduce anxiety, relieve stress, sharpen mental states and, among children with attention and conduct disorders, improve behavior and learning. Regardless of cultural background, people consistently prefer natural settings over man-made environments.”

Personal Sustainability Reading List

November 24th, 2008
readings in personal sustainability

readings in personal sustainability

Personal Sustainability is making sustainability real in your life — how you take care of your body and mind, your emotions, your relationships, your career, and your lifestyle — with a goal of optimal health for yourself and the planet.

At Sustainable Self, we make a sustainability a cornerstone of our work with every client. Think about how you or someone you care about would benefit from effective, sustainability-focused coaching or counseling. Scroll down for a Fall 2008 Reading List of new or recent titles that I recommend. Although they come from different directions, all speak to the idea of personal sustainability. Download a .pdf of the reading list here pdf .

Enjoy!Thomas Joseph Doherty, Psy.D.

Recent News at Sustainable Self: Thomas presented talks on “self care and savvy for sustainability change agents” to two local groups recently: the Portland Master Recyclers and the Eugene Climate Masters Program. Thomas joined speakers from Europe and Asia to to discuss the therapeutic value of forests at the 1st International Symposium on Forest Therapy in Seoul, Korea in October. Thomas also presented a lunchtime workshop on “Discussing Sustainability in the Workplace” for employees of Cascade Energy.

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New readings in personal sustainability — Fall 2008

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Wake up and smell the planet: The non-pompous, non-preachy Grist guide to greening your day
Edited by Brangien Davis with Katherine Wroth / Skipstone

* I have long followed the folks @ Grist.org–in particular their “Ask Umbra” on-line advice column. This is the accessible, humorous, go-to guide for adding sustainability to your day.

The Power of Sustainable Thinking: How to Create a Positive Future for the Climate, the Planet, Your Organization and Your Life
Bob Doppelt / Earth Scan Publishing

* Bob describes many of the psychology principles I use in my work with individuals and organizations-in particular stages of behavior change and ways to motivate others to think and act sustainably.

Sex Sleep Eat Drink Dream: A Day in the Life of Your Body
Jennifer Ackerman / Houghton Mifflin Company

* A delightful exploration of the human body through a typical day explaining the mechanisms of waking, hunger, desire, productivity, sleep, and dreams. We are reminded of a key insight of personal sustainability: Your body is an ecosystem

The Transition Handbook: From Oil Dependency to Local Resilience
Rob Hopkins / Green Books (UK)

* This inspiring book describes a framework for manifesting sustainability and resiliency at the community level and describes the “Transition Town” movement taking place in Great Britain and Ireland.

Find Your Power: Boost Your Inner Strengths, Break Through Blocks and Achieve Inspired Action
Chris Johnstone / Nicholas Brealey Publishing

* This is a self-help book that I would write. It is inspiring, draws on good psychology research, and is never patronizing. I have found it helpful and so will you.